eRank Reports on 2022 Etsy Shopper Buying Habits

eRank Reports on 2022 Etsy Shopper Buying Habits

Results from eRank's annual survey of consumers' 2022 buying habits enable Etsy sellers to maximize growth with data-driven decisions.

eRank Reports on 2022 Etsy Shopper Buying Habits
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eRank logo

In November of each year, top-ranked Etsy SEO site eRank surveys 1,000 consumers who have recently purchased from Etsy to inquire about their shopping experience on the online marketplace. 

The purpose of the survey is to provide Etsy sellers with exclusive insight into shopper behavior that gives them a competitive edge. 

Etsy is a global online marketplace renowned for unique creative items made by crafters around the world. According to its 2022 Q3 report, Etsy has 5.30 million active sellers. 

On Jan. 30, 2023, eRank published its results, "Etsy Buying Habits 2022." 

Highlights include shopper demographics; a look at buyer household income; for whom they are buying gifts, and for what occasions. Opinions are ranked on Etsy seller metrics ranging from item price to packaging and shipping. Communicating delays ranked highest at 83.8%. Next in importance is a near-tie between quality product photography (81.9%) and product descriptions (81.4%). 

Of the 1,000 Etsy consumers surveyed, 66.7% indicated that product quality was an important part of deciding to buy from a shop more than once in 2022. What mattered most to repeat Etsy buyers were:

  • Quality products
  • Free and fast shipping
  • Seller responsiveness

For Etsy sellers, eRank's report offers a list of recommended actions based on these and other key findings that will enable their shops to grow in 2023. The complete eRank report on 2022 Etsy Buying Habits can be viewed at https://help.erank.com/blog/etsy-buying-habits/

Additional Information

According to top website-traffic analyst SimilarWeb, eRank is the No. 1 Etsy SEO site. Founded in 2016, eRank provides Etsy sellers with a comprehensive suite of online tools to help them discover what products shoppers are looking for, optimize their product listings, and stay on the leading edge of the latest trends. eRank offers a free plan for new sellers as well as paid options for more advanced Etsy sellers. To find out more, visit eRank.com.

Contact Information:
Anthony Wolf
Founder
anthony@erank.com


Original Source: eRank Reports on 2022 Etsy Shopper Buying Habits
Marge Carson Resumes Manufacturing, Will Reenter Casegoods Market

Marge Carson Resumes Manufacturing, Will Reenter Casegoods Market

Over 400 SKUs available through 'brand ambassadors' with a new quality assurance process

In just a short 60 days after acquiring high-end furniture brand Marge Carson, the new owner and chief executive Janet Linly announced that the company has resumed production and is taking orders under the new name of Marge Carson Global, Inc. 

Operating from a 68,000-square-foot production facility in Tijuana, Mexico, the company has re-hired many seasoned Marge Carson craftsmen to manufacture and service its luxury brand, Linly said. "It is a testimony to the energy and experience of the Marge Carson Global team and the excitement about our vision for the brand that we have been able to resume manufacturing in only 60 days," she said. She added that the resumption of production was anticipated to take up to 12 months after acquiring the brand that had ceased operations. Marge Carson also is poised to resume production of casegoods in Indonesia in the near future, including existing and new designs.

Founded 75 years ago by interior designer Marjorie Carson and known for its plush, generously scaled, and trendsetting upholstery with exclusive fabrics and trims, Marge Carson expanded into casegoods 25 years ago under its previous owner Jim LaBarge. However, the company exited the category it imported from Indonesia and the Philippines in 2021 to centralize production in North America.

Over 400 SKUs Available Through 'Brand Ambassadors' With a New Quality Assurance Process

The luxury line of upholstery, bedroom and occasional pieces will be distributed and serviced nationally to retailers and designers through a team of "brand ambassadors," Linly said, adding that she has implemented an elevated product quality assurance process and applied new higher standards to packaging. "Commodities are sold by salespeople, but a luxury brand like Marge Carson should be represented by brand ambassadors," Linly said. She added that she has hired a new quality assurance team utilizing multiple inspection steps and is implementing new packaging to "ensure that our line is at the highest possible level of quality." 

Other updates planned include a comprehensive new website and a "reintroduction and restyling of the brand" at the High Point Market at a soon-to-be-announced date, Linly said. Going forward, the Marge Carson look will be "sophisticated and classic. While we will retain the more casual bestselling collections like the Bentley and Santa Barbara upholstery lines, our focus is on elegance." Fabric selection will be collaborative, with contributions from select new designers as well as designers who have overseen textiles at Marge Carson in the past in order to achieve consistency of style but also elevate the offerings, she said. 

To activate an account with Marge Carson Global, Inc., place orders or make inquiries, designers and retailers may email customerservice@margecarson.com or call 1.630.686.2686.

Founded in 1947 in California, Marge Carson is an iconic resource for luxury residential upholstery, bedroom, and occasional furniture available internationally through high-end furniture retailers, design center showrooms, and interior designers. In 2022, Chicagoland interior design firm and retailer Linly Designs acquired the custom furniture brand from longtime owner Jim LaBarge. For more information, visit www.MargeCarson.com or www.LinlyDesigns.com

Contact Information:
Jennifer Sterna
General Manager
jennifers@margecarson.com
1.630.686.2686


Original Source: Marge Carson Resumes Manufacturing, Will Reenter Casegoods Market
Sculpture Hospitality Hosts 22nd Annual Convention Following Covid-Related Hiatus

Sculpture Hospitality Hosts 22nd Annual Convention Following Covid-Related Hiatus

After a three-year hiatus due to Covid-19, Sculpture Hospitality, one of the leading global inventory management platforms, is returning in person for its 2023 convention on Feb. 10 and 11 at The Westin Long Beach in Long Beach, CA. 

Sponsored by BarTrack and Fintech, the "Connect + Scale" themed convention will garner more than 200 franchise owners and industry leaders from across the globe for a two-day conference packed with intensive and educational workshops, product demonstrations, opportunities to meet and network with hundreds of notable experts, and more.

"Our theme this year encompasses and focuses on what we're celebrating - reconnecting our community and scaling our organization," says Sculpture Hospitality President and CEO Vanessa De Caria. "Our aim is to come together to unite and continue the remarkable growth we've seen over the last few years, all while navigating the pandemic. We have an incredible lineup of leaders, experts and partners attending, providing our network with opportunities to collaborate, discuss strategic plans, and strengthen future industry operations." 

The 2023 convention will also feature presentations from key speakers, including Brian Jackson, Owner and Coach at the Sandler Sales Coaching Program, Brett Danielson, BarTrack Co-Founder and President, and more. 

For more information or to learn how to open a Sculpture Hospitality franchise, please visit www.sculpturehospitality.com.

About Sculpture Hospitality

Through a mutual passion for the hospitality industry, Sculpture Hospitality was founded in 1987 as the pioneering company to develop bar and restaurant inventory management solutions. Sculpture's innovative solutions have revolutionized inventory processes, helping bars and restaurants across the hospitality sector to become more efficient and profitable. 

Since the company was founded, Sculpture Hospitality has expanded worldwide with more than 370 successful global franchisees who love providing expert inventory management solutions to businesses in the hospitality sector. 

Contact Information:
Madison Rankine
Public Relations + Communications Manager
m.rankine@sculpturehospitality.com
9059140661
Related Images

Sculpture Hospitality franchisees attend Sculpture's 2018 Annual Convention in Toronto, ON.



Original Source: Sculpture Hospitality Hosts 22nd Annual Convention Following Covid-Related Hiatus
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Envision Pharma Group Acquires OKRA.ai

Envision Pharma Group Acquires OKRA.ai

Pivotal acquisition in Envision Pharma Group's tech-enabled offerings provides clients with access to advanced AI to accelerate decision-making that optimizes their products' path to market and ultimately supports the delivery of enhanced patient outcomes.

Envision Pharma Group (Envision), a leading global technology-enabled commercialization, integrated medical capabilities and solutions, and data analytics partner to the life sciences industry, announced today it has acquired OKRA.ai, an award-winning technology company active in the provision of artificial intelligence (AI) solutions with present brains across commercialization, real-world evidence and data analytics, medical, and pricing for the pharmaceutical and life sciences industry. 

OKRA.ai's AI products and solutions translate large clinical, scientific, and commercial data sets into actionable insights to empower decision-making and drive action to clients in the life sciences industry.

"We are delighted to welcome OKRA.ai into the Envision Pharma Group family," shares Meg Heim, CEO, Envision Pharma Group. "The acquisition of OKRA.ai marks an exciting milestone in Envision's evolution as we continue to accelerate and deliver a compelling combination of technology-enabled capabilities and solutions to clients. The combination of Envision's leading technology, capabilities, and solutions with OKRA.ai's artificial intelligence solutions and expertise enables us to strengthen our offerings to clients across the product life cycle, but more importantly, support patients in their journey to health and wellness."  

Dr. Loubna Bouarfa, founder of OKRA.ai, will be joining Envision as a member of its Executive Leadership Team. Recently, Loubna won the prestigious Deloitte Fast 50 Women in Leadership Award and Forbes 50 Top Women in Tech. Loubna shares, "Today is a redefining moment for OKRA.ai. I am honored to be joining forces with Envision and see enormous opportunities for the growth of our combined expertise and solutions for clients in the life sciences industry. As part of Envision Pharma Group, we can accelerate our work to bring AI to the heart of decision-making across the life sciences industry. Our success will not only bring commercial benefit to clients but lead to improved patient outcomes across the globe." 

Based in the U.K. and Netherlands, OKRA.ai employs around 30 members of staff. The acquisition of OKRA.ai will bring the total number of Envision Pharma Group to 1,400+ employees across four continents.  

About Envision Pharma Group
Founded in 2001, Envision Pharma Group is a leading global technology-enabled strategic solutions partner for the life sciences industry, working with over 200 pharma and biotech companies, including 18 of the top 20 pharmaceutical companies. Envision supports clients across the product lifecycle through a comprehensive suite of services and industry-leading technology solutions: including evidence-based scientific communications and engagement; commercialization and integrated medical consultancy; and HEOR/market access and data analytics capabilities. Learn more at www.envisionpharmagroup.com

About OKRA.ai 
OKRA.ai is a pioneer in developing AI solutions for the life sciences industry, bringing self-learning AI to optimize commercial, medical and market access decision making. Through its product portfolio, OKRA.ai delivers AI solutions to empower pharmaceutical companies with predictions and suggestions to bring novel treatments to patients in an efficient and effective way. 

OKRA.ai was founded by Dr. Loubna Bouarfa in 2015 with a vision of moving the healthcare industry towards data-driven decision-making by explainable AI. Since then, OKRA.ai has been instrumental in building industry-first Explainable AI which empowers users by providing explanations behind predictions and suggestions. OKRA.ai currently consists of a highly qualified workforce across the UK and the Netherlands and has a nearly equal gender balance (48% of staff are female). 

OKRA.ai's solution suite compiles healthcare data from multiple sources, with coverage across hundreds of therapeutic areas, thousands of clinical trials and publications, millions of medically relevant free text and billions of data points that are specific to patient demographics. Since 2015, OKRA.ai has supported the commercialization of 92 molecules, 67 indications and 13 pharmaceutical brands.

Contact Information:
Colleen Carter
Communications
colleen.carter@envisionpharma.com
1 (203) 480 0080


Original Source: Envision Pharma Group Acquires OKRA.ai Envision Pharma Group Acquires OKRA.ai
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